Our Founder

Founder of Fitted Heart

Hello, my name is Vanessa, founder and owner of Fitted Heart. I am an entrepreneur with a dream of creating an Activewear brand with a purpose to change Lifes. I believe that Activewear shares the power of change and also encourage us to be active. 

During the last years of struggling with anxiety I found relieve and freedom in exercise. Activewear has been my armor to conquer all my battles and feel better. In 2022 Fitted Heart was born with those in mind who are also experiencing challenging life events and I wanted to create something that could inspire and motivate people to take care of their mental health with exercise. 
The brand's goal is to sell comfortable activewear to encourage people to work out for the mental health benefits it provides. Fitted Heart has become a successful business that not only provides stylish and comfortable activewear but also serves as a source of motivation for others.
Join us in this journey towards hope and change.
Welcome to the Fitted Heart!

Move your Body, Heal your Mind

Fitted Heart is more than just activewear — it's a movement.

Company Story

Born from the belief that healing begins with movement, we design performance-driven sportswear that supports your journey not just physically, but mentally and emotionally.

In a world that often feels overwhelming, Fitted Heart stands as a reminder that strength isn't about perfection — it's about resilience, softness, and the courage to keep showing up. Our pieces are created to feel like armor and comfort all at once — to help you move through your day with intention, confidence, and grace.

We understand that mental health is not separate from physical health — it’s deeply connected. That’s why our collections are thoughtfully designed to empower women from all walks of life to reclaim their strength, feel good in their bodies, and find clarity through movement.

Whether you're flowing through yoga, walking your dog, lifting at the gym, or showing up on the court in one of our signature tennis dresses, Fitted Heart’s USA-based activewear blends comfort, elegance, and purpose.

At Fitted Heart, we:

  • Celebrate the transformative power of movement
  • Prioritize comfort, confidence, and expression
  • Create with community, inclusivity, and authenticity at our core

Whether you're in Miami, Los Angeles, or anywhere around the world, Fitted Heart is here to remind you:
You are strong. You are evolving. And you are not alone.

Welcome to a space where activewear meets intention, and every piece tells a story of resilience.
Welcome to the Fitted Heart community.

Our Founders

Vanessa Echeverría and Michelle “Michi” Turri are the hearts behind Fitted Heart — two women brought together by a shared belief in the healing power of movement.

Vanessa, a creative entrepreneur, found her strength through exercise during her most difficult battles with anxiety. For her, activewear became more than just clothing — it became a symbol of resilience, a tool for transformation, and a daily reminder to keep going.

Michi, a photographer and branding expert, connected with Fitted Heart through her own experiences with anxiety. As a woman deeply in tune with the emotional shifts that come with our hormonal cycles, she believes that exercise is essential — not just to feel strong, but to stay balanced, grounded, and mentally well.

Together, they are building a Miami-born sportswear brand where women can show up exactly as they are — supported, empowered, and seen.